After years of poverty, wine lover Emile unexpectedly inherits a vineyard in a sleepy French village. Against all odds, he proves to have a remarkable flair for creative entrepreneurship. Emile becomes mayor of the village and, thanks to the discovery of a dormant volcano, transforms it into a major tourist attraction. As a result, he is increasingly forced to weigh up his love of tradition against hard cash. When the situation finally spirals completely out of control and he finds himself with his back against the wall, he must choose: national success, or press the red button?